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Ranking of the Most Internationally Valued Brands
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Ranking of the Most Internationally Valued Brands (2013) »

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Interbrand, a brand consulting company, and Business Week magazine, have published their latest ranking on the most valued brands. In their evaluation they estimate the value of future income they expect brands to generate. They also estimate the impact that the brand has on consumer's decisions when making a purchase. Finally, they estimate the power the brand has on consumers, which indicates the strong retention it will have long-term.

  • Author: juan (Updated Oct 1, 2013)
  • Sources: Internet www.interbrand.com
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Commercial Brandcolumns columns Value  (millions $)
1Apple IncApple Inc98,316
2GoogleGoogle93,291
3Coca-ColaCoca-Cola79,213
4International Business Machines (IBM)International Business Machines (IBM)78,808
5MicrosoftMicrosoft59,546
6General ElectricGeneral Electric46,947
7McDonald´sMcDonald´s41,992
8SamsungSamsung39,610
9IntelIntel37,257
10ToyotaToyota35,346
11Mercedes-BenzMercedes-Benz31,904
12BMWBMW31,839
13Cisco SystemsCisco Systems29,053
14Walt Disney ProductionsWalt Disney Productions28,147
15Hewlett-PackardHewlett-Packard25,843
16GilletteGillette25,105
17Louis VuittonLouis Vuitton24,893
18Oracle CorporationOracle Corporation24,088
19Amazon.comAmazon.com23,620
20HondaHonda18,490
21H&MH&M18,168
22Pepsi (drink)Pepsi (drink)17,892
23American ExpressAmerican Express17,646
24NikeNike17,085
25SapSap16,676
26IkeaIkea13,818
27United Parcel Service of America (UPS)United Parcel Service of America (UPS)13,763
28EBayEBay13,162
29PampersPampers13,035
30Kellogg´sKellogg´s12,987
31Budweiser (beer)Budweiser (beer)12,614
32HSBC HoldingsHSBC Holdings12,183
33J.P. Morgan Chase & Co.J.P. Morgan Chase & Co.11,456
34VolkswagenVolkswagen11,120
35CanonCanon10,989
36ZaraZara10,821
37NescaféNescafé10,651
38GucciGucci10,151
39L´OréalL´Oréal9,874
40PhilipsPhilips9,813
41AccentureAccenture9,471
42FordFord9,181
43HyundaiHyundai9,004
44Goldman Sachs GroupGoldman Sachs Group8,536
45SiemensSiemens8,503
46SonySony8,408
47Thomson ReutersThomson Reuters8,103
48CitigroupCitigroup7,973
49Groupe DanoneGroupe Danone7,968
50ColgateColgate7,833
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