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Ranking of the most valuable brands according to Brandz
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  • 9 editions
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Ranking of the most valuable brands according to Brandz (2014) »

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BrandZ is a brand equity database. According to BrandZ "Brand value is the financial value of a brand defined as the sum of all earnings that a brand is expected to generate". Every year, from 2006 onwards, BrandZ gathers and analyzes raw data from more than 50.000 brands from 31 different countries, and elaborates a list of the most powerful brands in the world.

  • Author: fran (Updated May 22, 2014)
  • Sources: Internet <a href='http://www.brandz.com/output/PreviousReports.aspx'>BrandZ</a>
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Brandcolumns columns Value  (millions $)
1GoogleGoogle158,843
2Apple IncApple Inc147,880
3International Business Machines (IBM)International Business Machines (IBM)107,541
4MicrosoftMicrosoft90,185
5McDonald´sMcDonald´s85,706
6Coca-ColaCoca-Cola80,683
7VisaVisa79,197
8AT&TAT&T77,883
9MarlboroMarlboro67,341
10Amazon.comAmazon.com64,255
11Verizon CommunicationsVerizon Communications63,460
12General ElectricGeneral Electric56,685
13Wells FargoWells Fargo54,262
14TencentTencent53,615
15China Mobile CommunicationsChina Mobile Communications49,899
16United Parcel Service of America (UPS)United Parcel Service of America (UPS)47,738
17Industrial and Comercial Bank of ChinaIndustrial and Comercial Bank of China42,101
18MasterCardMasterCard39,497
19SapSap36,390
20VodafoneVodafone36,277
21FacebookFacebook35,740
22Wal-Mart StoresWal-Mart Stores35,325
23The Walt Disney CompanyThe Walt Disney Company34,538
24American ExpressAmerican Express34,430
25BaiduBaidu29,768
26ToyotaToyota29,598
27T-MobileT-Mobile28,756
28HSBC HoldingsHSBC Holdings27,051
29SamsungSamsung25,892
30Louis VuittonLouis Vuitton25,873
31StarbucksStarbucks25,779
32BMWBMW25,730
33China Construction BankChina Construction Bank25,008
34NikeNike24,579
35Budweiser (beer)Budweiser (beer)24,414
36L´OréalL´Oréal23,356
37ZaraZara23,140
38Royal Bank of CanadaRoyal Bank of Canada22,620
39PampersPampers22,598
40Home DepotHome Depot22,165
41HermesHermes21,844
42Mercedes-BenzMercedes-Benz21,535
43Subway (restaurant)Subway (restaurant)21,020
44Commonwealth BankCommonwealth Bank21,001
45Oracle CorporationOracle Corporation20,913
46MovistarMovistar20,809
47Toronto-Dominion BankToronto-Dominion Bank19,950
48Exxon MobilExxon Mobil19,745
49Hewlett-PackardHewlett-Packard19,469
50IkeaIkea19,367
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