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Ranking of the most valuable brands according to Brandz
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  • 9 editions
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Ranking of the most valuable brands according to Brandz (2013) »

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BrandZ is a brand equity database. According to BrandZ "Brand value is the financial value of a brand defined as the sum of all earnings that a brand is expected to generate". Every year, from 2006 onwards, BrandZ gathers and analyzes raw data from more than 50.000 brands from 31 different countries, and elaborates a list of the most powerful brands in the world.

  • Author: fran (Updated May 22, 2014)
  • Sources: Internet <a href='http://www.brandz.com/output/PreviousReports.aspx'>BrandZ</a>
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Brandcolumns columns Value  (millions $)
1Apple IncApple Inc185,071
2GoogleGoogle113,669
3International Business Machines (IBM)International Business Machines (IBM)112,536
4McDonald´sMcDonald´s90,256
5Coca-ColaCoca-Cola78,415
6AT&TAT&T75,507
7MicrosoftMicrosoft69,814
8MarlboroMarlboro69,383
9VisaVisa56,060
10China Mobile CommunicationsChina Mobile Communications55,368
11General ElectricGeneral Electric55,357
12Verizon CommunicationsVerizon Communications53,004
13Wells FargoWells Fargo47,748
14Amazon.comAmazon.com45,727
15United Parcel Service of America (UPS)United Parcel Service of America (UPS)42,747
16Industrial and Comercial Bank of ChinaIndustrial and Comercial Bank of China41,115
17VodafoneVodafone39,712
18Wal-Mart StoresWal-Mart Stores36,220
19SapSap34,365
20MasterCardMasterCard27,821
21TencentTencent27,273
22China Construction BankChina Construction Bank26,859
23ToyotaToyota24,497
24BMWBMW24,015
25HSBC HoldingsHSBC Holdings23,970
26The Walt Disney CompanyThe Walt Disney Company23,913
27T-MobileT-Mobile23,893
28American ExpressAmerican Express23,514
29Louis VuittonLouis Vuitton22,719
30SamsungSamsung21,404
31FacebookFacebook21,261
32PampersPampers20,594
33BaiduBaidu20,443
34Budweiser (beer)Budweiser (beer)20,297
35ZaraZara20,167
36Oracle CorporationOracle Corporation20,039
37Agricultural Bank of ChinaAgricultural Bank of China19,975
38Royal Bank of CanadaRoyal Bank of Canada19,968
39Exxon MobilExxon Mobil19,229
40HermesHermes19,129
41Home DepotHome Depot18,488
42L´OréalL´Oréal17,971
43Mercedes-BenzMercedes-Benz17,952
44StarbucksStarbucks17,892
45GilletteGillette17,823
46Toronto-Dominion BankToronto-Dominion Bank17,781
47EBayEBay17,749
48Commonwealth BankCommonwealth Bank17,745
49Royal Dutch ShellRoyal Dutch Shell17,678
50ColgateColgate17,250
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