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Ranking of the most valuable brands according to Brandz
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  • 9 editions
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Ranking of the most valuable brands according to Brandz (2011) »

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BrandZ is a brand equity database. According to BrandZ "Brand value is the financial value of a brand defined as the sum of all earnings that a brand is expected to generate". Every year, from 2006 onwards, BrandZ gathers and analyzes raw data from more than 50.000 brands from 31 different countries, and elaborates a list of the most powerful brands in the world.

  • Author: fran (Updated May 22, 2014)
  • Sources: Internet <a href='http://www.brandz.com/output/PreviousReports.aspx'>BrandZ</a>
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Brandcolumns columns Value  (millions $)
1Apple IncApple Inc153,285
2GoogleGoogle111,498
3International Business Machines (IBM)International Business Machines (IBM)100,849
4McDonald´sMcDonald´s81,016
5MicrosoftMicrosoft78,243
6Coca-ColaCoca-Cola73,752
7AT&TAT&T69,916
8MarlboroMarlboro67,522
9China Mobile CommunicationsChina Mobile Communications57,326
10General ElectricGeneral Electric50,318
11Industrial and Comercial Bank of ChinaIndustrial and Comercial Bank of China44,440
12VodafoneVodafone43,647
13Verizon CommunicationsVerizon Communications42,828
14Amazon.comAmazon.com37,628
15Wal-Mart StoresWal-Mart Stores37,277
16Wells FargoWells Fargo36,876
17United Parcel Service of America (UPS)United Parcel Service of America (UPS)35,737
18Hewlett-PackardHewlett-Packard35,404
19T-MobileT-Mobile29,774
20VisaVisa28,553
21MovistarMovistar27,249
22Oracle CorporationOracle Corporation26,948
23SapSap26,078
24China Construction BankChina Construction Bank25,524
25BlackBerryBlackBerry24,623
26Louis VuittonLouis Vuitton24,312
27ToyotaToyota24,198
28HSBC HoldingsHSBC Holdings22,587
29BaiduBaidu22,555
30BMWBMW22,425
31TescoTesco21,834
32GilletteGillette19,782
33China Life InsuranceChina Life Insurance19,542
34PampersPampers19,350
35FacebookFacebook19,102
36OrangeOrange17,597
37Bank of ChinaBank of China17,530
38The Walt Disney CompanyThe Walt Disney Company17,290
39Royal Bank of CanadaRoyal Bank of Canada17,182
40American ExpressAmerican Express17,115
41Exxon MobilExxon Mobil16,973
42Toronto-Dominion BankToronto-Dominion Bank16,931
43Agricultural Bank of ChinaAgricultural Bank of China16,909
44Cisco SystemsCisco Systems16,314
45Budweiser (beer)Budweiser (beer)15,952
46L´OréalL´Oréal15,719
47CitibankCitibank15,674
48Ntt DoCoMo IncNtt DoCoMo Inc15,449
49AccentureAccenture15,427
50Mercedes-BenzMercedes-Benz15,344
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