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Ranking of the most valuable brands according to Brandz
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  • 9 editions
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Ranking of the most valuable brands according to Brandz (2008) »

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BrandZ is a brand equity database. According to BrandZ "Brand value is the financial value of a brand defined as the sum of all earnings that a brand is expected to generate". Every year, from 2006 onwards, BrandZ gathers and analyzes raw data from more than 50.000 brands from 31 different countries, and elaborates a list of the most powerful brands in the world.

  • Author: fran (Updated May 22, 2014)
  • Sources: Internet <a href='http://www.brandz.com/output/PreviousReports.aspx'>BrandZ</a>
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Brandcolumns columns Value  (millions $)
1GoogleGoogle86,057
2General ElectricGeneral Electric71,379
3MicrosoftMicrosoft70,887
4Coca-ColaCoca-Cola58,208
5China Mobile CommunicationsChina Mobile Communications57,225
6International Business Machines (IBM)International Business Machines (IBM)55,335
7Apple IncApple Inc55,206
8McDonald´sMcDonald´s49,499
9NokiaNokia43,975
10MarlboroMarlboro37,324
11VodafoneVodafone36,962
12ToyotaToyota35,134
13Wal-Mart StoresWal-Mart Stores34,547
14Bank of America Corp.Bank of America Corp.33,092
15CitibankCitibank30,318
16Hewlett-PackardHewlett-Packard29,278
17BMWBMW28,015
18Industrial and Comercial Bank of ChinaIndustrial and Comercial Bank of China28,004
19Louis VuittonLouis Vuitton25,739
20American ExpressAmerican Express24,816
21Wells FargoWells Fargo24,739
22Cisco SystemsCisco Systems24,101
23The Walt Disney CompanyThe Walt Disney Company23,705
24United Parcel Service of America (UPS)United Parcel Service of America (UPS)23,610
25TescoTesco23,208
26Oracle CorporationOracle Corporation22,904
27IntelIntel22,027
28PorschePorsche21,718
29SapSap21,669
30GilletteGillette21,523
31China Construction BankChina Construction Bank19,603
32Bank of ChinaBank of China19,418
33Verizon CommunicationsVerizon Communications19,202
34Royal Bank of CanadaRoyal Bank of Canada18,995
35HSBC HoldingsHSBC Holdings18,479
36Mercedes-BenzMercedes-Benz18,044
37HondaHonda16,649
38L´OréalL´Oréal16,459
39PepsiCoPepsiCo15,404
40Home DepotHome Depot15,378
41DellDell15,288
42Deutsche BankDeutsche Bank15,104
43ING GroupING Group15,080
44CarrefourCarrefour15,057
45Ntt DoCoMo IncNtt DoCoMo Inc15,048
46TargetTarget14,738
47SiemensSiemens14,665
48Banco SantanderBanco Santander14,549
49AccentureAccenture14,137
50OrangeOrange14,093
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